kettleMARKETING

HOW WE WORK

How we build, shoot, and edit.

No mystery. Here's exactly what happens when you hire us, shown on real jobs we did.

Sketch, design, build, launch. Shown on a site we built for Cantu Tree Trimming.

BUILD

Four steps from idea to live.

Sketch step: website layout drawn in outline
01

Sketch

We map out every page: what goes where, what a visitor sees first, and where the call button lives.

Design step: colors and content filling the layout
02

Design

Your colors, your photos, your voice. You get a mockup to react to before anything gets built.

Build step: lines of code being written
03

Build

We code it fast and clean, mobile first, with forms that send leads straight to your phone.

Launch step: finished website with a green checkmark
04

Launch

We connect your domain, set up Google, test everything, and flip the switch. Then we stick around.

SHOOT

How we shoot

  1. We walk the site with you

    Five minutes to learn the job and what you want to show off: the crew, the trucks, the finished work.

  2. We shoot from the ground

    Your crew working, close-ups of the details, and wide shots of the whole job. No staged stock-photo poses.

  3. We fly the drone

    When the site and airspace allow it, we get the shots from above that make big jobs look as big as they are.

  4. We edit and send it over

    Every photo is corrected and every video is cut, captioned, and exported for the platforms you post on.

Drone photo of concrete trucks and a pump at a foundation pour after dark
Drone shot from the Diverse Trades pour, taken after dark.

EDIT

How we edit

This is the actual editing, sped up. Same job, same footage you saw above.

Real footage from a Diverse Trades foundation pour: framed for vertical, trimmed to the best moments, and posted.
Video. We pick the best moments, cut them to the beat, add captions and music, fix the color, and export vertical for Reels, TikTok, and Shorts.
Photos. We fix the exposure, contrast, and color, straighten the horizon, and export sizes for your website, Google, and social media.

The finished work

From one night on the Diverse Trades foundation pour: two short videos and a set of photos. Tap a video to play it.

Crew setting up rebar before a concrete foundation pour, with the pump truck behindDrone photo of concrete trucks and a pump at a foundation pour after dark
Read the Diverse Trades story

What it costs

Websites from $700. Shoots from $300. Video editing $450 a month. Shoot + edit bundle $1,000 a month.

See prices

See your new site before you pay a dime.

Tell us about your business and we'll design your new homepage for free. No cost, no pressure.

Get my free mockup