Diverse Trades
A foundation pour is loud, huge and over in a day. We filmed it from the ground and the air, then turned it into content they can post.
- Who
- Custom construction and remodeling
- Job
- One concrete foundation pour
- Services
- Shooting, drone footage, editing
- Delivered
- Vertical videos and edited photos
The problem
Diverse Trades does great work that mostly goes unseen once the job is covered up.
A foundation pour only happens once, and a week later it's under a house. They wanted to catch it while it was happening and have something to show for it.
What we did
- Stayed for the pour instead of making a quick visit
- Filmed the crew up close from the ground
- Flew a drone to show the size of the foundation and the whole crew at work
- Kept shooting as the light changed
- Edited the footage into a 23-second and a 34-second vertical video
- Picked and edited photos of the crew and the pour
How it helped
One day became a lot of content
One pour gave them multiple videos and a set of photos.
Ready to post
Everything was framed for a phone, for Reels, TikTok and Facebook.
The scale comes through
The drone shows a big, careful job, not just close-ups.
It's really them
People see the actual crew and site, with no stock footage.
The video
Read the transcript
Diverse Trades does custom construction and remodeling. A foundation pour only happens once. A week later, it's under a house. So we showed up for the whole thing. We filmed the crew up close from the ground, then flew a drone to show the size of the job. We kept rolling as the light changed. Then we edited it all into short vertical videos and finished photos, ready for Reels, TikTok, and Facebook. One day on the job. Weeks of posts. Kettle Marketing. We heat things up.
The footage
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