Top Mowing
A lawn care company with happy customers and a website that left the basic questions to phone calls. We redesigned it so homeowners can see the price and get answers on their own.
- Who
- Veteran-owned lawn care
- Where
- Keller and north Fort Worth, TX
- Service
- Web development
- Status
- Live at topmowing.com
The problem
Top Mowing already had a website and good reviews. What the site didn't do was answer what every new customer asks: how much, how often, and what about my tall grass.
Those answers lived in calls and texts, one customer at a time. The owner also wanted to keep the logo, the green and the reviews, and to be able to edit the site without calling anyone.
What we did
- Redesigned the site around their existing logo, colors and reviews
- Put a rate table on the site, with weekly and biweekly prices by lot size
- Built a searchable Answers & Tips page, with seasonal tips in the owner's own words
- Added quote form questions on when the yard was last mowed and how tall the grass is
- Wrote page titles for Keller and Fort Worth searches, and listed the zip codes they serve
- Worked through the owner's revision lists, testing on phones and computers
- Set up the content so the owner can edit it, and recorded a tutorial showing how
How it helped
Prices are out in the open
Homeowners can check the rate before they ever call.
Answers in one place
Common questions are on one searchable page, day or night.
Quote requests come with details
The form asks for what it takes to price the yard.
The owner stays in control
Rates, questions and tips can change without waiting on anyone.
The video
Read the transcript
Top Mowing is a veteran-owned lawn care company in Keller, Texas. They had happy customers, but new ones kept asking the same things: how much, how often, and what about my tall grass? So we redesigned their website to answer them. Clear rates for every lot size. A page of answers, with a search box. And a quote form that asks how tall the grass is, so the first reply can be a real price. Then we tested it all, on phones and computers, and set it up so the owner can make changes anytime. Kettle Marketing. We heat things up.
The website
Scroll inside the screens to see the whole page.
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