DW Steel
A brand-new welding shop with a phone number, a truck and photos of finished jobs. We built everything they needed to look established and get calls.
- Who
- Welding and custom steel
- Where
- Georgetown, TX
- Services
- Web development, branding, video
- Status
- Website launching soon
The problem
DW Steel had no logo, no website and no social media. People who heard about them had nowhere to look them up, and nothing told someone searching "welder near me" that the shop existed.
They also had six different services to explain without a wall of text.
What we did
- Designed the logo, with STEEL on a slant like a fresh weld bead
- Made business cards for both co-founders and a full social media kit
- Looked up how people around Georgetown search for this work
- Built a 10-page website, with a page for each of the six services
- Pinned free consultation and call buttons to the bottom of every phone screen
- Answered 12 common questions on the homepage
- Made two narrated, animated videos, one on the brand and one on the website
How it helped
One look everywhere
The cards, social profiles and website all match.
A real presence online
Each service has its own page that can show up in Google.
An easy way to call
The call button is always on screen on a phone.
Content to share
The videos explain the work on social media.
The videos
Read the transcript
This is DW Steel, a welding and custom steel shop in Georgetown, Texas. They were just getting started, and they needed a brand that looks as solid as their work. We drew the D-W mark, with "STEEL" set on a slant, like a fresh bead of weld. Then we added a house outline, for the home work they do. From there, we built business cards for both co-founders, and a full social media kit: profile pictures, cover photos, posts, and stories. One look, everywhere they show up. Kettle Marketing. We heat things up.
Read the transcript
Next, DW Steel needed a website that gets the phone ringing. First, we looked up what folks around Georgetown actually search for. Things like "welder near me," "custom gates," and "steel handrails." Then we built a page for every service, using their real job photos. Every page has a free-quote button, and on a phone, they can call with one tap. We even added the details Google reads, like their services and the towns they serve. Want a site like this for your trade? Kettle Marketing will design your homepage for free, before you pay a dime.
The brand and website
Scroll inside the screens to see the whole page.
Next case study
Diverse Trades