Cantu Tree Trimming
A tree service with years of serious work behind it, and a website that made it hard to call. We rebuilt the site around one job: getting a free estimate.
- Who
- Veteran-owned tree service
- Where
- Killeen, Temple and Fort Hood, TX
- Service
- Web development
- Status
- Launching soon
The problem
Cantu Tree Trimming has been in Killeen for over a decade, run by an ISA Certified Arborist, with utility, military base, TxDOT and city work behind it.
The old website had all of that, written in the owner's own words. It was just hard to use on a phone, and the phone number and free estimate were easy to miss.
What we did
- Rebuilt the site, led by the phone number and an estimate form
- Kept the owner's writing almost word for word, including "We DO NOT top trees!"
- Moved the ISA number, insurance and certifications near the top
- Laid out the company history as a timeline on the About page
- Mapped the 12 towns they cover on a service area page
- Gave the owner's guide to hiring a tree service its own page
How it helped
Calling is the obvious next step
The number is at the top and bottom of every page.
Proof comes first
Credentials are easy to find, which matters when a tree is over your house.
It still sounds like them
The site keeps the voice that was already there.
It works for two kinds of customers
Homeowners see the free estimate, and agencies find the certifications they need.
The video
Read the transcript
Cantu Tree Trimming is a veteran-owned tree service in Killeen, Texas, run by an ISA Certified Arborist. They've been at it since 2009. But their old website was hard to use on a phone, and the number was easy to miss. So we rebuilt it around one job: calling for a free estimate. The number is on every page. Their credentials sit up top, where people check. A map shows the towns they cover. And we kept the owner's own words. Kettle Marketing. We heat things up.
The website
Scroll inside the screens to see the whole page.
Next case study
Top Mowing