/* Kettle Marketing motion system: one easing, one duration, used on every page.
   Content is only hidden when JS is running (html.js) and motion is allowed. */
:root{--km-ease:cubic-bezier(.22,1,.36,1);--km-dur:600ms;--km-fast:200ms;--km-step:80ms}

/* scroll reveals */
html.js [data-reveal],html.js [data-stagger]>*{opacity:0;transform:translateY(24px);transition:opacity var(--km-dur) var(--km-ease),transform var(--km-dur) var(--km-ease);transition-delay:calc(var(--km-i,0) * var(--km-step))}
html.js [data-reveal="left"]{transform:translateX(-32px)}
html.js [data-reveal="right"]{transform:translateX(32px)}
html.js [data-reveal="scale"]{transform:scale(.96)}
html.js [data-reveal].is-in,html.js [data-stagger].is-in>*{opacity:1;transform:none}
html.km-noanim [data-reveal],html.km-noanim [data-stagger]>*{opacity:1!important;transform:none!important;transition:none!important}

/* hover: lift the card, zoom the image inside its frame */
.km-lift{transition:transform var(--km-fast) var(--km-ease),box-shadow var(--km-fast) var(--km-ease),border-color var(--km-fast) ease}
.km-lift:hover,.km-lift:focus-within{transform:translateY(-4px)}
.km-zoom{overflow:hidden}
.km-zoom img,.km-zoom video{transition:transform var(--km-dur) var(--km-ease)}
.km-lift:hover .km-zoom img,.km-lift:hover .km-zoom video,.km-zoom:hover img{transform:scale(1.03)}

/* mobile menu: room for the extra links */
.km-panel.km-open nav a:nth-child(7){transition-delay:.29s}.km-panel.km-open nav a:nth-child(8){transition-delay:.33s}

@media (prefers-reduced-motion: reduce){
  html.js [data-reveal],html.js [data-stagger]>*{opacity:1;transform:none;transition:none}
  .km-lift,.km-zoom img,.km-zoom video{transition:none}
  .km-lift:hover,.km-lift:focus-within{transform:none}
  .km-lift:hover .km-zoom img,.km-lift:hover .km-zoom video,.km-zoom:hover img{transform:none}
}

/* ---------- shared components ---------- */
.km-wrap{max-width:1200px;margin:0 auto;padding-left:clamp(20px,5vw,32px);padding-right:clamp(20px,5vw,32px)}
.km-eyebrow{margin:0;font-size:14px;font-weight:700;letter-spacing:2px;color:var(--km-accent)}
.km-h2{margin:0;font-family:'Fraunces',Georgia,serif;font-weight:600;font-size:clamp(30px,5.5vw,44px);line-height:1.1}

/* hero video in a phone frame */
.km-hero-media{display:flex;flex-direction:column;align-items:center;gap:16px}
.km-phoneframe{position:relative;width:min(320px,74vw);aspect-ratio:9/16;border:10px solid #1F2328;border-radius:42px;overflow:hidden;background:#0E1013;box-shadow:0 40px 70px -36px rgba(31,35,40,.6);isolation:isolate}
.km-phoneframe video,.km-phoneframe img{display:block;width:100%;height:100%;object-fit:cover}
.km-hero-cap{margin:0;display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;color:var(--km-muted);text-align:center}
.km-live{width:8px;height:8px;border-radius:50%;background:#E5484D;flex:none;animation:kmLive 1.6s ease-in-out infinite}
@keyframes kmLive{50%{opacity:.25}}
.km-playlink{display:inline-flex;align-items:center;gap:12px;font-weight:700;font-size:16px;color:var(--km-ink);text-decoration:none;padding:6px 0}
.km-playlink .km-pl-i{width:40px;height:40px;border-radius:50%;background:var(--km-accent);display:inline-flex;align-items:center;justify-content:center;transition:transform var(--km-fast) var(--km-ease)}
.km-playlink:hover .km-pl-i{transform:scale(1.08)}
.km-playlink small{font-weight:600;color:var(--km-muted);font-size:14px}

/* stat strip */
.km-stats{border-bottom:1px solid var(--km-line)}
.km-stat-grid{margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.km-stat-grid>div{display:flex;flex-direction:column-reverse;gap:6px;padding:clamp(22px,3.5vw,36px) clamp(12px,2vw,24px);border-left:1px solid var(--km-line)}
.km-stat-grid>div:first-child{border-left:0;padding-left:0}
.km-stat-grid dt{font-size:14px;font-weight:600;color:var(--km-muted)}
.km-stat-grid dd{margin:0;font-family:'Fraunces',Georgia,serif;font-weight:600;font-size:clamp(32px,4.6vw,48px);line-height:1;color:var(--km-ink);letter-spacing:-1px;font-variant-numeric:tabular-nums}
@media (max-width:760px){.km-stat-grid{grid-template-columns:repeat(2,1fr)}.km-stat-grid>div{border-left:0;padding-left:0;border-top:1px solid var(--km-line)}.km-stat-grid>div:nth-child(-n+2){border-top:0}}

/* dark work band + case cards */
.km-band{background:var(--km-dark);color:#F7F4EF}
.km-band .km-eyebrow{color:#E8875A}
.km-band a{color:#F7F4EF}
.km-cases{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,480px),1fr));gap:clamp(20px,3vw,32px)}
.km-case{display:flex;flex-direction:column;background:#262B31;border:1px solid #343A42;border-radius:18px;overflow:hidden;text-decoration:none;color:inherit}
.km-case:hover{border-color:#5A4A40;box-shadow:0 30px 50px -30px rgba(0,0,0,.7)}
.km-case-media{position:relative;aspect-ratio:16/10;background:#1A1D22}
.km-case-media>picture img,.km-case-media>img{display:block;width:100%;height:100%;object-fit:cover;object-position:top}
.km-case-phone{position:absolute;right:5%;bottom:7%;width:21%;border:4px solid #0E1013;border-radius:16px;overflow:hidden;background:#0E1013;box-shadow:0 16px 30px -12px rgba(0,0,0,.7)}
.km-case-phone img{display:block;width:100%;height:auto}
.km-case-body{display:flex;flex-direction:column;gap:8px;padding:clamp(20px,3vw,28px)}
.km-case-kicker{margin:0;font-size:12px;font-weight:700;letter-spacing:1.5px;color:#E8875A}
.km-case h3{margin:0;font-family:'Fraunces',Georgia,serif;font-weight:600;font-size:clamp(22px,2.6vw,27px);line-height:1.15;color:#F7F4EF}
.km-case p.km-case-text{margin:0;font-size:15.5px;line-height:1.6;color:#C4C8CD}
.km-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:6px}
.km-chip{display:inline-flex;align-items:center;gap:6px;font-size:12.5px;font-weight:700;padding:6px 12px;border-radius:999px;border:1px solid #454C55;color:#E4E6E9}
.km-chip-hot{background:#A8471F;border-color:#A8471F;color:#fff}
.km-chip-live{border-color:#2E7D4F;color:#7DDBA3}
/* collage for photo + video work */
.km-collage{position:absolute;inset:0;display:grid;grid-template-columns:36% 1fr;grid-template-rows:1fr 1fr;gap:4px}
.km-collage>*{position:relative;overflow:hidden;min-height:0}
.km-collage>:first-child{grid-row:1/3}
.km-collage img,.km-collage video{display:block;width:100%;height:100%;object-fit:cover}
.km-collage video{position:absolute;inset:0;opacity:0;transition:opacity .4s ease}
.km-collage video.is-playing{opacity:1}
.km-badge-play{position:absolute;left:10px;bottom:10px;display:inline-flex;align-items:center;gap:6px;font-size:11.5px;font-weight:700;letter-spacing:.5px;color:#fff;background:rgba(14,16,19,.7);padding:5px 10px;border-radius:999px}

/* click-to-load video player */
.km-player{position:relative;width:min(360px,100%);aspect-ratio:9/16;border-radius:28px;overflow:hidden;background:#0E1013;box-shadow:0 40px 70px -36px rgba(31,35,40,.6);border:8px solid #1F2328}
.km-player iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.km-embed{all:unset;position:absolute;inset:0;cursor:pointer;display:block}
.km-embed img{display:block;width:100%;height:100%;object-fit:cover;transition:transform var(--km-dur) var(--km-ease),filter .3s ease}
.km-embed:hover img{transform:scale(1.03);filter:brightness(.9)}
.km-embed:focus-visible{outline:3px solid #E8875A;outline-offset:-6px;border-radius:20px}
.km-play{position:absolute;left:50%;top:50%;width:84px;height:84px;margin:-42px 0 0 -42px;border-radius:50%;background:#A8471F;display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 0 rgba(232,135,90,.55);animation:kmPulse 2.2s ease-out infinite;transition:transform var(--km-fast) var(--km-ease)}
.km-embed:hover .km-play{transform:scale(1.08)}
.km-play svg{width:32px;height:32px;margin-left:5px}
@keyframes kmPulse{0%{box-shadow:0 0 0 0 rgba(232,135,90,.55)}100%{box-shadow:0 0 0 22px rgba(232,135,90,0)}}
.km-dur{position:absolute;right:14px;bottom:14px;font-size:13px;font-weight:700;color:#fff;background:rgba(14,16,19,.72);padding:5px 10px;border-radius:999px}
.km-player-sm{width:100%;border-width:0;border-radius:16px}
.km-player-sm .km-play{width:64px;height:64px;margin:-32px 0 0 -32px}
.km-player-sm .km-play svg{width:24px;height:24px}

/* reel section */
.km-reel{display:flex;flex-wrap:wrap;align-items:center;gap:clamp(32px,6vw,72px)}
.km-reel-copy{flex:1 1 380px;min-width:0;display:flex;flex-direction:column;gap:16px}
.km-reel-media{flex:0 1 360px;min-width:0;display:flex;justify-content:center;margin:0 auto}
.km-steps-mini{list-style:none;margin:4px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.km-steps-mini li{font-size:13px;font-weight:700;padding:7px 12px;border-radius:999px;background:var(--km-card);border:1px solid var(--km-line);color:var(--km-ink)}

/* filter chips (work page) */
.km-filters{display:flex;flex-wrap:wrap;gap:10px}
.km-filter{font:inherit;font-size:15px;font-weight:700;padding:10px 18px;border-radius:999px;border:1.5px solid var(--km-line2);background:var(--km-card);color:var(--km-ink);cursor:pointer;transition:background-color var(--km-fast) ease,color var(--km-fast) ease,border-color var(--km-fast) ease}
.km-filter:hover{border-color:var(--km-accent)}
.km-filter[aria-pressed="true"]{background:var(--km-ink);border-color:var(--km-ink);color:var(--km-bg)}
.km-filter:focus-visible{outline:2px solid #A8471F;outline-offset:2px}
[data-cats]{transition:opacity 350ms var(--km-ease),transform 350ms var(--km-ease)}
[data-cats].is-out{opacity:0;transform:scale(.97)}
[data-cats][hidden]{display:none}

/* case study blocks (work page) */
.km-study{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:clamp(24px,4vw,56px);align-items:center;padding:clamp(36px,5vw,64px) 0;border-top:1px solid var(--km-line)}
.km-study:first-child{border-top:0}
.km-study-text{display:flex;flex-direction:column;gap:12px}
.km-study-text h2{margin:0;font-family:'Fraunces',Georgia,serif;font-weight:600;font-size:clamp(28px,4vw,38px);line-height:1.1}
.km-study-text p{margin:0;font-size:17px;line-height:1.6;color:var(--km-body)}
.km-study .km-chip{border-color:var(--km-line2);color:var(--km-ink);background:var(--km-card)}
.km-study .km-chip-hot{background:#A8471F;border-color:#A8471F;color:#fff}
.km-study .km-chip-live{border-color:#2E7D4F;color:#1E6B3F}
[data-theme="dark"] .km-study .km-chip-live{color:#7DDBA3}
.km-ext{display:inline-flex;align-items:center;gap:8px;font-weight:700;color:var(--km-accent);text-decoration:none;margin-top:4px}
.km-study-wide{grid-template-columns:1fr}
.km-study .km-work-shot .km-browser{transition:transform var(--km-fast) var(--km-ease),box-shadow var(--km-fast) ease}
.km-study:hover .km-work-shot .km-browser{transform:translateY(-4px);box-shadow:0 26px 48px -26px rgba(31,35,40,.5)}
.km-media-grid{display:grid;grid-template-columns:repeat(2,minmax(0,.62fr)) minmax(0,1.3fr);grid-template-rows:repeat(2,auto);gap:14px}
.km-media-grid .km-v{grid-row:1/3}
.km-media-grid .km-v .km-player{width:100%;aspect-ratio:9/16;border:0;border-radius:16px}
.km-media-grid .km-p{position:relative;display:block;border-radius:16px;overflow:hidden;background:#0E1013;min-height:0}
.km-media-grid .km-p img{position:absolute;inset:0;display:block;width:100%;height:100%;object-fit:cover;transition:transform var(--km-dur) var(--km-ease)}
.km-media-grid .km-p:hover img{transform:scale(1.03)}
.km-media-grid .km-p:focus-visible{outline:3px solid #E8875A;outline-offset:2px}
.km-zoom-i{position:absolute;right:12px;bottom:12px;width:38px;height:38px;border-radius:50%;background:rgba(14,16,19,.7);display:flex;align-items:center;justify-content:center}
@media (max-width:900px){.km-study{grid-template-columns:1fr}.km-media-grid{grid-template-columns:1fr 1fr;grid-template-rows:auto}.km-media-grid .km-v{grid-row:auto}.km-media-grid .km-p{grid-column:1/3;aspect-ratio:3/2}}

/* lightbox */
.km-lb{position:fixed;inset:0;z-index:1100;background:rgba(14,16,19,.92);display:flex;align-items:center;justify-content:center;padding:clamp(16px,4vw,48px);opacity:0;transition:opacity .3s ease}
.km-lb.is-open{opacity:1}
.km-lb figure{margin:0;display:flex;flex-direction:column;gap:12px;max-width:min(1400px,100%);max-height:100%}
.km-lb img{max-width:100%;max-height:calc(100vh - 140px);object-fit:contain;border-radius:10px;transform:scale(.97);transition:transform .4s var(--km-ease)}
.km-lb.is-open img{transform:none}
.km-lb figcaption{color:#C9CCD1;font-size:14px;text-align:center}
.km-lb-x{position:absolute;top:16px;right:16px;width:46px;height:46px;border-radius:50%;border:1px solid #454C55;background:#1F2328;color:#fff;font-size:24px;line-height:1;cursor:pointer}
.km-lb-x:focus-visible{outline:2px solid #E8875A;outline-offset:2px}

/* transcript */
.km-transcript{display:flex;flex-direction:column;gap:0;margin:0;padding:0;list-style:none}
.km-transcript li{display:grid;grid-template-columns:64px 1fr;gap:16px;padding:14px 0;border-top:1px solid var(--km-line);font-size:17px;line-height:1.6;color:var(--km-body)}
.km-transcript a{font-variant-numeric:tabular-nums;font-weight:700;color:var(--km-accent);text-decoration:none}
.km-transcript b{display:block;color:var(--km-ink);font-size:13px;letter-spacing:1px;text-transform:uppercase;margin-bottom:2px}

@media (prefers-reduced-motion: reduce){.km-live,.km-play{animation:none}.km-embed img,.km-media-grid .km-p img,.km-lb,.km-lb img,[data-cats]{transition:none}}
.km-study-text p.km-case-kicker{font-size:13px;font-weight:700;letter-spacing:1.5px;line-height:1.4}

/* Hero: light layout, phone mockup on the right */
.km-hero-full{position:relative}
.km-hero-bg,.km-hero-shade{display:none}
.km-hero-inner{max-width:1200px;margin:0 auto;padding:clamp(48px,8vw,96px) clamp(20px,5vw,32px) clamp(40px,6vw,72px);display:flex;flex-wrap:wrap;gap:clamp(32px,5vw,56px);align-items:center}

/* Phone: a site we built, iOS status bar and notification banners */
.km-callsite{background:#fff}
.km-callsite-scroll{position:absolute;inset:0;overflow:hidden}
.km-callsite-scroll img{height:auto;object-fit:initial;padding-top:30px;background:#fff;animation:kmSiteScroll 16s var(--km-ease) infinite}
.km-status{position:absolute;top:0;left:0;right:0;height:30px;z-index:3;display:flex;align-items:center;justify-content:space-between;padding:0 18px 0 22px;background:#fff;color:#000;font:600 12.5px/1 -apple-system,"SF Pro Text",system-ui,sans-serif}
.km-status svg{fill:currentColor;display:block}
.km-status-icons{display:flex;gap:4px;align-items:center}
.km-island{position:absolute;left:50%;top:6px;width:76px;height:20px;margin-left:-38px;border-radius:12px;background:#000}
.km-calls{position:absolute;left:7px;right:7px;top:36px;display:flex;flex-direction:column;gap:6px;z-index:4}
.km-call{display:flex;align-items:flex-start;gap:9px;padding:9px 11px 10px 9px;border-radius:17px;background:rgba(245,245,247,.86);backdrop-filter:blur(18px) saturate(1.6);-webkit-backdrop-filter:blur(18px) saturate(1.6);color:#000;box-shadow:0 8px 24px -10px rgba(0,0,0,.35);font-family:-apple-system,"SF Pro Text",system-ui,sans-serif;opacity:0;transform:translateY(-18px) scale(.97);animation:kmCall 16s cubic-bezier(.2,.9,.25,1.15) infinite}
.km-app{width:32px;height:32px;border-radius:8px;flex:none;display:flex;align-items:center;justify-content:center;margin-top:1px}
.km-app-mail{background:linear-gradient(180deg,#1E9BFF,#0A6CFF)}
.km-app-msg{background:linear-gradient(180deg,#5BF675,#2CC94A)}
.km-app-phone{background:linear-gradient(180deg,#5BF675,#2CC94A)}
.km-n{min-width:0;flex:1;display:block}
.km-n-top{display:flex;justify-content:space-between;align-items:baseline;gap:8px}
.km-n-top b{font-size:12.5px;font-weight:600;letter-spacing:-.1px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.km-n-top time{font-size:11px;color:#6B6B70;flex:none}
.km-n-body{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;font-size:12px;line-height:1.28;color:#1C1C1E;margin-top:1px}
.km-call.c2{animation-name:kmCall2}.km-call.c3{animation-name:kmCall3}
.km-hero-cap-note{font-weight:500;opacity:.75;margin-left:4px;white-space:nowrap}
@keyframes kmSiteScroll{0%,8%{transform:translateY(0)}45%,80%{transform:translateY(-20%)}96%,100%{transform:translateY(0)}}
@keyframes kmCall{0%,10%{opacity:0;transform:translateY(-18px) scale(.97)}14%,86%{opacity:1;transform:none}92%,100%{opacity:0;transform:translateY(-10px)}}
@keyframes kmCall2{0%,32%{opacity:0;transform:translateY(-18px) scale(.97)}36%,86%{opacity:1;transform:none}92%,100%{opacity:0;transform:translateY(-10px)}}
@keyframes kmCall3{0%,54%{opacity:0;transform:translateY(-18px) scale(.97)}58%,86%{opacity:1;transform:none}92%,100%{opacity:0;transform:translateY(-10px)}}
@media (prefers-reduced-motion: reduce){.km-callsite-scroll img{animation:none}.km-call{animation:none;opacity:1;transform:none}.km-call.c3{display:none}.km-hero-bg{transition:none}}
html.km-noanim .km-callsite-scroll img,html.km-noanim .km-call{animation:none}html.km-noanim .km-call{opacity:1;transform:none}
.km-status::after{content:"";position:absolute;left:0;right:0;top:100%;height:46px;background:linear-gradient(#fff 30%,rgba(255,255,255,0))}
.km-hero-cap{flex-wrap:wrap;justify-content:center;row-gap:2px}

/* "Watch us work" demo loops on service pages */
.km-demo{margin:0;width:100%}
.km-demo video{display:block;width:100%;height:auto;aspect-ratio:16/9;border-radius:14px;background:var(--km-tint);box-shadow:0 30px 60px -30px rgba(31,35,40,.45)}
.km-demo figcaption{margin-top:12px;font-size:14px;line-height:1.45;color:var(--km-muted)}
.km-demo figcaption{text-align:center}